About Us

Founded 2016

Shining a Light on New Talent

Thrill Life Productions was founded by Margarita Serrano in 2016. The company was created to shine a light on new and upcoming talent that often get sidelined due to the oversaturation of mainstream artists in New York. What started out as a small hobby flourished into a full-time business.

When Margarita isn't curating her own events or promoting, she is consulting for venues and other event promoters. She also assists new artists with management and mentorship. After spending the better half of the last decade in some of New York's most iconic venues such as Pacha, China Club, Cielo, Marquee, Output and Elsewhere, she is a source of extensive knowledge and a valuable asset when it comes to music and the nightlife industry.

Her motto #thrillin4alivin came to life from her love of music and the career she created from it — if you're not thrillin4alivin, then what are you really doing?

Do it 4 the thrill or don't do it at all.